Image via Wikipedia Kirkus Reviews says, "Get Your Book Noticed"
Not so long ago, the traditional publishing and marketing world shrugged off (or worse) self-published books. That has changed, and not just because John Grisham published the first edition of A Time to Kill, or that people learned why Charles Dickens self-published A Christmas Carol. His own publisher would not touch it-"not profitable; too short."Today, more than ever, self-published authors trend toward a professional view, different from their predecessors even five or ten years ago. The smartest of them focus on improved writing, book production, marketing,the bottom line, and expectations. Yes, there remain schemers making money off writers not learning the self-publishing trade. And it is, friends, a demanding profession. There are still over-confident writers that imagine buyers rushing to their books by the thousands, or millions. But those types or stages you find in almost any profession or trade. Especially true of work meant to go public in a highly competitive market.
It is hard work (examine closely any claims to the contrary), and usually with slow, if any, remarkable money profits (ditto).
If you are an author, you can investigate Kirkus Reviews, one of the biggest book reviewers, as well as others. Learn how they propose to help books like yours. They want you to do it, and I'm glad to encourage investigation. Be wise about what they promise to do, and don't blame them if you don't do your part. What they want to do is this: Help. Authors. Promote. Their self-published books.
Self-publishing authors able to cooperate with the specifics behind the help and what is needed on their part, for that to work, need eyes wide open and willingness to try. That would be, I opine, a far, far better thing to do than to pay anyone to promote a book, or to take no special action to help one's own book. It's good there are those willing to help, depending on their own advertisers and not authors' money.
There are ways to shine a spotlight on outstanding, professional, and author-ready self-published books!
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