What If Christmas Returned...?

Image via Wikipedia

I've been thinking about the problems of church and state issues regarding Christmas. They create a mixed array of conflicting motives: business wants the "holiday" that is the most profitable of the year. Others want to argue about where creches may or may not be placed.

Yet, should Christmas be a holiday, as in a day off work and school, or as in a holy day? The day Christians celebrate and remember with thankfulness as the first Advent is a holy day, and we await the Second Advent, when Christ returns at a time only known by God, the Father.

Christians through the centuries have celebrated Jesus' birth. First, the others also born as Jews, honoring the word of God, worshiped daily, however, in the temple and synagogues with Jesus. After His resurrection, it was they who went forth into more of the Gentile world. They all gave gifts to the poor among them year 'round, and to others of any faith...anyone in need. Daily, they sang psalms and spiritual songs together to honor the Lord.

From the Gospel according to Luke

When the time came for the purification rites required by the Law of Moses, Joseph and Mary took him to Jerusalem to present him to the Lord  (as it is written in the Law of the Lord, “Every firstborn male is to be consecrated to the Lord”), and to offer a sacrifice in keeping with what is said in the Law of the Lord: 

“a pair of doves or two young pigeons.”

Now there was a man in Jerusalem called Simeon, who was righteous and devout. He was waiting for the consolation of Israel, and the Holy Spirit was on him.  It had been revealed to him by the Holy Spirit that he would not die before he had seen the Lord’s Messiah. Moved by the Spirit, he went into the temple courts. 

When the parents brought in the child Jesus to do for him what the custom of the Law required,  

Simeon took him in his arms and praised God, saying:

“Sovereign Lord, as you have promised,
   you may now dismiss your servant in peace.
For my eyes have seen your salvation,
which you have prepared in the sight of all nations:
a light for revelation to the Gentiles,
   and the glory of your people Israel.” 

Luke 2: 22-32*

*The New International Version of the Bible

Self-Publishing...or Not?

Ten years ago. The founder of SPAN was on the car radio. My husband rushed home to tell me. We were new to publishing, had one book to publish, available in the UK and ready for its first US edition. What next? How to publish it?

SPAN is about self-publishing, and in those days, the professional publishing world did not think well of self-publishing, called vanity publishing. That needed to change. 


We knew that the main problems was that self-published books too often had poor, unprofessional, editing. A change in that direction, for the better, was essential.

Since those years, a multimillion-dollar industry has grown, to capture the self-marketing writer or group. You will see ads everywhere offering to "publish your book." Is that a good thing? You need to find out.

Here are some key things to look for:

• Does the offer include professional editing?

• If the offer includes book formatting, does it also include professional marketing, including placement on Amazon.com, Barnes and Noble.com, and other book-selling web sites? Most do this, by the way.

• If the offer includes marketing, will it cost you too much to buy your own copies, for your own book signings and other public appearances?

• If you seriously consider going this way, it is essential that you not rush into a decision with the first offer that looks spectacular. There are lots of "spectacular" offers. 

• Three things to do, taking the time, before you decide: (1) Study the most appealing offer, and (2) compare all of it, line by line, with at least five other businesses offering similar services, and (3) see if recommendations from other offers include praise that their books are doing well, or only praise that their books look good and the service was excellent.

Your book was important enough that you spent time writing and rewriting it. Make sure your book gets the right help for sales!

"Get Your Book Noticed"-KR

Image via Wikipedia

 Kirkus Reviews says, "Get Your Book Noticed"

Not so long ago, the traditional publishing and marketing world shrugged off (or worse)  self-published books. That has changed, and not just because John Grisham published the first edition of A Time to Kill, or that people learned why Charles Dickens self-published A Christmas Carol. His own publisher would not touch it-"not profitable; too short."

Today, more than ever, self-published authors trend toward a professional view, different from their predecessors even five or ten years ago. The smartest of them focus on improved writing, book production, marketing,the bottom line, and expectations. Yes, there remain schemers making money off writers not learning the self-publishing trade. And it is, friends, a demanding profession. There are still over-confident writers that imagine buyers rushing to their books by the thousands, or millions. But those types or stages you find in almost any profession or trade. Especially true of work meant to go public in a highly competitive market.

It is hard work (examine closely any claims to the contrary), and usually with slow, if any, remarkable money profits (ditto).

If you are an author, you can investigate Kirkus Reviews, one of the biggest book reviewers, as well as others. Learn how they propose to help books like yours. They want you to do it, and I'm glad to encourage investigation. Be wise about what they promise to do, and don't blame them if you don't do your part. What they want to do is this: Help. Authors. Promote. Their self-published books.

Self-publishing authors able to cooperate with the specifics behind the help and what is needed on their part, for that to work, need eyes wide open and willingness to try. That would be, I opine, a far, far better thing to do than to pay anyone to promote a book, or to take no special action to help one's own book. It's good there are those willing to help, depending on their own advertisers and not authors' money.

There are ways to shine a spotlight on outstanding, professional, and author-ready self-published books!

Related articles

• Bernard Starr: Self-Publishing Offers No Hassle and Big Potential Profits. Is It For You? (huffingtonpost.com)
• Christian Self Publishing Association Launched to Serve Authors and Raise the Quality of Self-Published Books (prweb.com)
• Self-Publishing Expo: A Look Into the Future (teleread.com)